Why does Apple only replace components instead of repairing them?

The phenomenon of replacing and throwing away individual components is not just one thing to watch at Apple.

If you look at the automotive industry, for example, this approach is a gait (Duden | Search | commonplace).As soon as there is an error within a more complex component, the entire component is replaced instead of going into detail for troubleshooting.

Finding an error and replacing part of the component is much more time-consuming than simply replacing the entire component.

An example from my experience with Apple:

I owned an iPhone 5c that was outside the 24-month legal warranty period (EU).
In addition, I had already immersed the device once in water – of course not extra – and screwed it up, dried it, cleaned it and replaced the battery: at that time a no-go for further repairs by Apple (recently, however: Apple loosens guidelines for iPhone repairs).
Immediately after a system update, some time later, one of the three microphones failed its service (the microphone that sits on the display above).This is required e.g. for Facetime calls).
I couldn’t say whether my self-opening iPhone or anything else was responsible.So I contacted Apple Support via Twitter and there was a longer conversation with Try – reset the phone etc.
Eventually, the support gave me a free repair and gave me a support ticket because the problem could not be solved.
So I went to the nearest Apple Store after an appointment and explained my problem.The employee looked into his system and then announced to me that the complete display unit would be replaced (to explain: the components at the top of the glass: microphone, camera, loudspeaker, proximity and brightness sensor, etc. are installed with the display, but could be replaced.). After typing further in his system (iPad) during my appointment in the Apple Store, the employee then told me that he could also replace the whole iPhone directly, as he would have a share. I agreed and a few minutes later I held a refurbished (new) iPhone in my hand and was able to leave the store without paying a penny.

Such and similar user experiences are permanently shaped in the memories of customers.No long waiting times and a positive experience should awaken even a repair caused by a defect of the product positive memories with the brand. This is precisely the reason for replacing – instead of repairing – complete components.

In the automotive industry, however, I have already experienced things differently: here, large amounts of invoice are passed on to the customer through the exchange.In the case of a BMW 5 Series in the family circle, the electronic control unit for the rear chassis should be replaced. Cost point (new part and work) were at approx. 鈧?,500.- . Fortunately, someone in the circle of acquaintances was able to identify the error and fix the problem without much troubleshooting or repair. The cost was a portion of roast potatoes at your favorite restaurant.

The fact is: Manufacturers don’t want to use a lot of employee work to find a bug that may be around for a very long time.

In addition, many companies, especially Apple, are betting that their customers have a consistently positive user experience and are doing everything they can to keep waiting times as low as possible.In addition, the analysis takes valuable time, which can cost the manufacturer expensive in the event of a warranty.

For these reasons, entire components are often replaced instead of repaired.Especially in our present day, investing in time also means immediate monetary costs.

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