Why does advertising affect us?

Advertising takes up the substantial genetic emotion programs that shape us, and uses them to enable a deep influence.

Advertising primarily uses the collective functions of the emotion programs.

This triggers genetically-based reflexes that are not or hardly aware of the advertiser:


First, the people in advertising are performers of a higher social lyrism target group, which one does not want to follow.

The selected women of yoghurt advertising represent an attractive target group through physique, habitus and statements (women who see for average advertising), corresponding for men.

Attractiveness, physique, habitus, possession, etc.want to meet this target group.


Second, advertising uses genetic-emotional envy reflexes by figuratively adding a product to a higher audience (the great-looking man drives the latest car model).

This leads to a reflex for a larger part of the population, “Do I want to have, because then I am like the chic man in advertising”, which by the way applies to almost all products, whether washing powder, mobile phones or cheese.


Thirdly, advertising is largely transported through the emotional program sex.

In order to make a product more attractive (than it actually is), advertising actors must be accompanied by various sexual attributes, such as light clothing, a ALWAYS friendly smile (smile is one of the elementary sex emotive programs), in men and Women have a slenderness, filliness, according to current fashion, but in men always a tendentious athletic physique over 1.8 meters, and much more.


Fourthly, advertising appeals almost exclusively to community involvement, i.e. to the self-worth of the potential buyer.

So if you don’t own this product, you’re not worth as much because you don’t fully belong to the community without this product (self-esteem problem).

This does not mean addressing the genetic-emotional envy functions in second, but it is clearly conveyed and shown that you will not feel good (self-esteem, depression, bad mood, etc.) if you do not own this product because the Others will see and pity you immediately.


Fifthly, advertising takes up well-known personalities with role models, but especially with a role-playing function, in order to transport products with it, which on the emotion programs respect, authority and attractiveness through social power functions Etc.Based.


Sixthly, advertising deceives about socially attractive pictures, chic living clothes racks and statements, a higher value of the advertised product than it actually has in value.

In particular, this is transported via very topical forms of packaging, additions in the form of current celebrity faces, beautiful landscapes, in the form of pet pictures (because in neoliberal societies the loneliness factor is very high due to a lack of lived closeness in illustration and facial expressions of attractive product eaters or drivers, etc., etc., etc.

All such exaggerations of the product arise from joint representations with attractive persons, environments, colors, shapes, etc., although this deception is generally not noticeable to the viewer.

This deception function is genetically anchored in humans, falling under imposition functions by showing up on beautiful beaches, with a great car, or in photos alongside a well-known chairman, whether mayor or politician.

This genetic deception function works on both sides, so that not only the performer is deceived, but the viewer is just as deceived.

All the above mentioned (and some other) emotion functions are largely unconscious by various influencing techniques (the average viewer), by images, gestures, mimics, etc.which are hidden and deliberately unrecognizable to the individual viewer, are housed in advertising.

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