First and foremost, Rolls Royce does not sell a vehicle but a way of life.If you can be chauffeured in a roll, you don’t show your wealth in an unobtrusive way. This unobtrusive nature included the answer to the question of engine performance: “Sufficient sir, sufficient” and the legend that the ticking of the watch at 60 mph was not drowned out by the other driving noises.
At Rolls Royce, every possible – and impossible – wish is fulfilled for the inclined buyer.An example of this may be the RR Sweptail, which according to customer request is a single piece based on an RR Phantom in four years for the relatively insignificant price of 13 million. British pound was built.
This vehicle is currently the most expensive two-seater in the world.
Rolls Royce has a reputation for British nobility.
Of course, the very high prices for a “normal” roll are also due to the craftsmanship perfection, which has a much higher degree in these vehicles than with the upper-class models of the mother BMW. Fine materials are used for the seats, the dashboards – for the entire interior.
After a temporary slump in sales following the acquisition of RR, first by VW in 1998 and then BMW in 2003, RR is now not least due to the supply of technology (the 12-cylinder engine is manufactured by BMW, the transmission is manufactured by ZF) and parts of the Interior strainers and the raw bodies from Germany returned to the record level of 1978, i.e. an annual number of different models of approx. 3,600 vehicles.
Currently, the models are
and since 2017 the new model of the RR Phantom.A good overview of Rolls-Royce can be found on Wikipedia: