What is the point of colours?

Thank you for your question 🙂

I agree with Samuel Fleig first of all.In our everyday life, however, colors have a meaning:

Most of us get to know the so-called color circle already in kindergarten or primary school.Color theory, however, goes deeper than just knowing how to mix a certain nuance of green. It is the mixing of science, art and culture.

For example, how customers respond to colors and color combinations is influenced by aesthetics, learned cultural associations, and evolutionary programming:

  • Aesthetics: Just like music notes, some color combinations harmonize well, others produce more tension.

Still others collide and deter the customer. Simple color theory explains that consumers hide bland, similar color palettes and are overwhelmed by chaotic, contrasting color arrangements.

  • Associations learned: Over time, we have all learned to associate certain colors with certainfeelings: for example, brides wear white as a symbol of purity on their wedding day.
  • Many of these associations are purely cultural:brides in India in turn carry rich, multicolored saris.

  • Programmed associations: Researchers suspect that some of our color associations are the result ofevolution.
  • Best example: Hardly anyone chooses brown as their favorite color because of the association with rotting foods.On the other hand, red is a universal sign of great, passionate emotionsthat make people captivate and become attentive.

    In the following 99designsgraphic you can see the meaning of Western culture to colors through innate programming and learned associations:

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