It depends on what type of tool you are looking for.In social media marketing, there are a wealth of tools for all sorts of tasks.
These are the most important social media tools we use:
1.Content Marketing & Collaboration Tools
Slack for easy team and project communication
Through Slack we have Slack is a messaging app for business and team to organize projects in group chats and edit or coordinate in real time.It is easy to create group chats for different purposes and in different combinations and share images and documents, collect and organize content.
Trello for project organization and editorial planning
Trello helps to plan, organize, and time-by-time projects and campaigns.Trello allows you to divide projects, products or campaigns into individual work steps and display them on individual boards and maps, attach documents and links, and collaborate and coordinate with others.
2.Tools for visual social media communication
Canva offers many images, photos, icons, layouts and templates to create professional graphics, infographics, memes or motion graphics.You can upload your own pictures and graphics.
Alternatives offer Pictochart and Easi.ly with a similar offer to Canva.
Free stock photos can be found on Pixabay, Prexels or Unsplash.With Freepik.com you will also find great vector graphics.You can also upload these images to Canva and integrate them into your graphics.
Even with Giphy, you can easily and quickly create motion graphics and memes.
To create animated videos for presentations or explanatory videos for tutorials, Moovly offers you a simple and effective tool with lots of graphics, objects, background graphics and sounds that you can use.
Doodly offers an alternative to this.
Camtasia is a professional tool for creating screencasts.
3.Social Media Marketing Tools
Super Socializer- WordPress Social Share, Social Login and Social Comments Plugin
The Super Soccializer plugin is fully responsive social share buttons from more than 100 social networks and social counts for Facebook, Linkedin, Twitter, Buffer, Reddit, Pinterest, Stumbleupon, and Vkontakte, with multiple free customization options for size, shape, background and logo color, and more.Enable visitors to log in with 9 social network accounts for checkout pages and customer login forms and social comments for Facebook Comments, Google Plus Comments, Disqus Comments.
Cool Image Share
Most blog posts have more than just a picture.Make it easy for your website visitors to share not only your post image, but also the other images from your post, especially if you have interesting infographics. The Cool Image Share plugin automatically adds the social media icons to your images.
Blog2Social – Smart Social Media Scheduling & Sharing
Blog2Social is a very rich tool that allows you to plan, share, auto-post and cross-promote your blog posts on your social media channels – directly from your WordPress dashboard.The plugin automatically shares your blog posts and images on Twitter, Facebook (profiles, pages, groups), Google+ (profiles, pages, groups), LinkedIn (profiles, pages), XING (profiles, pages, groups), Diigo, Instagram, Flickr, Pinterest, Reddit, Bloglovin’, Tumblr , Medium, Torial, and VKontakte.
Blog2Social automatically converts your blog posts into an optimized post format for each social network, with customized image sizes and preformatted comments and hashtags.The plugin allows you to post the posts automatically or customize them for each network via a preview. You can also select individual images and post formats (link post or picture post).
You can automatically share your posts at the best times with a preset Best Times Manager or use your individual time settings.
You can also reschedule older posts or reschedule them repeatedly.A social media calendar helps you keep track of your posts and edit previously scheduled posts or drag and drop them to other days or times.
In addition to your own blog posts, you can also schedule and share posts from other sources on your social media channels, via link or RSS import.Thus, you can design your entire social media editorial planning via your blog.
This plugin really saves time and work for social media marketing and helps you get more reach and readers for your post in less time.
Blog2Social is free to use in the basic version for automated cross-posting and customizing your posts.The premium version offers additional customization options and channels for social media planning and more flexible settings as well as additional licenses for more users and social media accounts.