What is OnPage SEO?


what OnPage optimization is exactly, has already been answered well by Jone Tanriverdio and Dirk Scharloh.I’d like to add a few tips for implementing OnPage actions:

OnPage Optimization – you should pay attention to this

In the course of OnPage optimization, it is above all about designing all elements on your website so that they can be optimally recognized, classified and listed for the reader (!) and also for Google.In other words, it’s about the pictures, texts, videos and the like.

With these optimizations you are well on your way to:


Have you stored suitable ALT attributes for your pictures?

• Are your images correctly named?Always name the file name “talking” with the appropriate keyword.

Is the text around the image relevant to this?

Arethe images not too large (50-200 KB are sufficient in the vast majority of cases)?

More information about SEO image optimization can be found in the linked article.


• Must always be oriented to the needs of your target group.

Use lists, tables, and bullets.

• Insert paragraphs and intermediate headings.

Write shorter paragraphs and shorter sentences.

• Longer texts (1000+ words) usually have a better chance of ranking.

• Avoid too many keywords (maximum 2-3% is a normal guideline).

Duplicate content

• Is there duplicate content on the page?

• Did you set Canonicals correctly for content that is inevitably duplicate?Here’s how it works.

• Is there only one spelling for each URL?

Overall content quality

• Is there content that contains little added value for readers (e.g. too few words)?

• Is the content sufficiently up-to-date,are updates worthwhile?

• Are the most important keywords included in your pages?

• Are only valuable pages indexable?

• Add a table of contents to your articles in the blog.

• Complete blog articles with images, videos and other visual content.

Use highlights sparingly (e.g. italic font and bold font).

• Do not use fonts that are too small or too large and pay attention to sufficient line spacing (usually +1.5).

• Does the font stand out from the background?


• Take care of a logical and easy-to-understand structure of your website as a whole.

• An XML sitemapis helpful for this.

Think about breadcrumbs (the navigation notes at the top of the website)

• Too many sub-items in the menu can quickly confuse visitors

(maximum 3 levels are usually sufficient)


Use appropriate tools (e.g. Ubersuggest and KWFinder).

Here you can find my tutorial on Ubersuggest, KWFinder and Answerthepublic:

• For a new page and a lot of competition, switch to longer keywords (long-tail keywords).

Become more specific in your search.For example, if you’re a yoga trainer, don’t opt for “yoga” because that would be too general and you’ll encounter a lot of competition here with sites that have a higher domain score. Here it is worthwhile to become more specific and to use as keyword e.g. “Yoga exercises for beginners”.

Keyword briefing on text creation:

  1. Focus keyword in H1
  2. Focus keyword in the first sentence
  3. Keyword Density 1-2%
  4. Use as many synonyms (semantics) as possible for the focus keyword in the first paragraph
  5. Use synonyms or focus keywords in H2 and H3
  6. Include bullets (if possible) in text (meaningful listing)
  7. Get ideas from other websites, if possible consider the first 10 Google results of the focus keyword.

Reason: Understand how Google understands the keyword.

  • Create good readability with short but meaningful sentences.
  • No nested sentences!

    URL, Tags, and Metadescriptions (Snippets)

    • Pay attention to the optimization of the “snippets” (title and descriptions).

    Write eye-catching and click-heavy snippets (with your keywords).

    These have a positive effect on the CTR (the click-through rate).

    • Avoid identical snippets for your pages.

    • Pay attention to the correct length.The Word Press plugin YOASThelps you with this.

    Use” Rich Snippets“.Here’s a guide to that.

    Use tools like Yoast SEO to easily access the snippets.

    Links and how to use them

    Links are also important to make your website SEO friendly.This applies both to the internal linkand to links that are directed outwards.

    Here are a few important things to find out how best to use links:

    • Pay attention to the quality of the linked resources.

    • Link only thematically appropriate articles.

    Do not set too many external links (here opinions differ – I try to focus on max.5 in an article)

    • Build a coherent internal link of your subpages to each other.

    • It is best to always link the keyword.

    Use Cornerstone pagesto strengthen internal linking.

    Are all internal links dofollow?

    My recommendation: If you set external links, then only the really good resources rely on “dofollow”.Because then the crawler reads this page and the “link-juice” is positive, i.e. your ranking can benefit from it.

    • Are breadcrumbs used?

    • Are keyword links used internally?

    Do topic-relevant pages link to each other (e.g. related blog posts, similar products)?

    Technical SEO Aspects

    In addition to the above aspects for successful search engine optimization, you should also consider other things to increase your chances of finding good on Google and other search engines.The following points are mainly concerned with technical aspects.

    This, too, will help Google (or rather, the crawlers who examine your site) to better categorize and view your website.

    I recommend the following steps:

    • Make sure your site is SSL-encrypted.
    • Optimize the loading times of your pages (my tip is WP Rocket!).
    • Make sure your page is responsive (we’ll come back later).
    • Check again and again if you have dangerous backlinks.
    • Keep the source code as slim as possible (and be economical with plugins).
    • Verify all of your page’s content through the Google Search Console and set your preferred domain there.
    • Create a sitemap and fix any errors that affect it.
    • Check the Permalink structure and design your URLs SEO-friendly.
    • Take a close look at theBlocked Resourcesreport in the Search console and verify that no important content is blocked.
    • As a WordPress user, check the visibility settings.
    • Set all comment links to “nofollow”.
    • Optimize the structure and structure of your website.
    • Add total markup data (if relevant) to your articles and page.
    • Activate Breadcrumps for all pages and posts.
    • Make sure the schema implementation for Breadcrumps is correct.
    • Do all your pages have a canonicalURL?
    • Implement hreflangas soon as you spend your website in different languages.
    • Pagination for multi-page contributions makes sense.

    The usability of your pages (i.e. the user-friendliness) is closely linked to the technical aspects.Therefore, we will deal with this aspect next in the SEO checklist:


    Your content is user-friendly when…

    • they are logically and easily comprehensible.

    • You are clear and visitors quickly find their wayaround.

    • visitors are placed in a pleasant mood when visitors to your pages are orfeel comfortable.

    Nothing disturbs or distracts (e.g. no bright colors, too small texts, etc.).

    All links are up-to-date and thematically appropriate.

    • Do not load the pages for too long.

    Use short and easy-to-understand URLs.

    • Ensure a consistent internal link (as mentioned above).

    With Gephi you can visualize and better understand the internal link of your page.


    To be optimally positioned here, have your page checked by a crawler – for example, the Screaming Frog.

    The tool checks, among other things, the OnSite SEO and own for smaller as well as larger web projects. Since many websites nowadays use Java Script, I recommend that you check them with the right tools and measures.

    Also check:

    • Does the Google Bot check the most important pages regularly?

    Does it crawl important and unimportant sides in a good relationship?

    • Does a current and error-free sitemapexist?

    • Are there pages with the status code 200, are there any “noindex” pages?
    • Have you already submitted the sitemap to the Google Search Console?

    Is it also registered in the robust.txt of your homepage?Are the search engines not excluded?

  • Are there links to 4xx pages or 3xx pages?
  • • Are there any server errors?

    • Have you linked internally via the robots.txt blocked pages?

    Then please change that.

  • Make sure there are no 404 errors.
  • I wish you a lot of joy and success with the OnPage optimizations shown!

    In this SEO checklist I go into other fields (OffPage optimization, mobile measures, SEO for local entrepreneurs…) that are important for successful search engine optimization.


    Uli Löser

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