A bit of a surprising answer.
We rent holiday homes in a rural area, within walking distance of the beach but still a little way from the capital city of Lisbon.
AirBnB is a website where you can advertise your holiday home.
We have been doing so for many years.
The beaches here are known to surfers, there are world Championships held here, not only in terms of surfing anyway.
The surrounding hosts in AirBnB are mainly hostels.
Or local residents who rent out their home or apartment.
The ones who do it officially and sit on AirBnB.
The choice of my wife and I, was conscious not to build a typical Portuguese house for rental.
We have built modern homes.
That is to say with a lot of light (homes here are dark to be fresh naturally in summer).
With a large TV and cable channels in different languages.
With fast WiFi to enable Netflix and Amazon streaming (fiber optic cable up to the houses).
We have a community swimming pool, heated but closed because we focus on families with children.
A hostel is usually a shared room and bathroom which is not the case with us.
That is a choice we have made.
AirBnB has an algorithm that regularly gives “tips” to let more.
- Establishments in your area are rented, do you want to rent out more?
- Prices nearby are on average xx% lower!
If you want to rent more, lower your prices.
What is the problem with Kuntsmatige intelligence algorithms?
Just the same problem as you always have with every big company.
It is never a specific situation.
Very clever marketing people and Mefemales have seen in downtown LA how to email everyone about the prices in the area, get more rented.
Shoot a cannon at a mosquito.
And it gives results, 3% more sales for AirBnB.
The hierarchy of such company:
- The company goes above all.
- As far as the company is concerned, profit is the only point of assessment.
- Any action, however unfocused that improves profits, has green light.
It doesn’t matter if 40% of people archive emails from misunderstanding, they need AirBnB.
There is 60% where they can get started and that ensures a repeat of the successrecipe.
That is a fictitious example (percentages Enzo), but very close to reality.
As a landlord you have:
- No rights, you will be forced to accept direct bookings that are free to cancel for free and until very shortly at the date.
We don’t have so many bookings so that is very bad for us to not do that.
They do with your data and foto0’s what they want. Those who have ever won a lawsuit against a giant like Facebook, Google or an OTA are counting on 1 hand, and that could only be because it was at the right time and the right people were behind it (lobby).
The official road is always the hardest. Someone refusing access is problematic, it’s word against word. They have booked for 6, they arrive with 7 and later they declare that they were neat with 6 when a so-called “dispute” arises. Even if it’s resolved you have a 0/10 review on your leg with a long list of half-truths and fabricated things.
Someone who was refused an extra discount on top of a generous discount, who could also post a very very damaging review. And nowadays they are “local guide” where they write photos and reviews of shops around where they have been or have not been. But their profile has done a lot of positive reviews. And they don’t give 0 or 1 star, they give 2 or 3 stars. If you are lucky enough that this happens in the start-up phase, then you have two real and good reviews and a 2 in between what you spend on average somewhere in the 3.5 or so. No one books a 3.5. That is the uncooked of the case. They look for starting hosts, book with them, and the last day before departure they say, I want 150 or 250 EUR or I’ll post a negative review. Orally of course. Tell me, what do you do about it? We had someone who sent that big OTA company from Holland Pictures of a house under construction to pretend there were working here and she wanted her money back. This House under construction is in the same street but had been under construction for years and is still under construction due to bankruptcy for many years before we came to live in the street. With Google Maps satelite images of several years we have proven the slanter. However, the OTA did not want to remove the review. That is the strength of large companies, they do not need KI to act very unethical (one would be harder to imagine).
The problem is with or without KI the same size.Laws come in all sorts of flavors, scents and colors. Whoever wants to abide by the law in order to avoid problems, it is not easy with all permits and insurances. The control of the laws on large corporations as far as the privacy laws and abuse of power is so praised does not exist. If, after all, years later, it is a struggle of years after which the company pays a fine to those who legislate but not check. Who is always the hare?
Guess three times.