I have a great idea for a company, but what are the first steps I need to take to make this idea a startup?

How I stopped believing in Sinterklaas and my thing was going to do…

Step 1. Sinterklaas does not exist
Most of the startuppers I encounter secretly still believe in Sinterklaas.I have also suffered 20 times, and still. Read this fairytale but…

There was once a poor student, he’s called Steve and he has an idea.

He thinks for a moment and then he calls his friend Woz. They sit in his mothers garage. No one believes in them, but they move on. And after nights they make a first trial version, which is right away. And Steve never needs to do research because a lot of friends and his parents said, “Gee what are You (your product) great” and “We’ll definitely buy it when it’s finished or if you put a bell on it”. And against those kloteklants who do not want the product says Steve: “No no No… Then you don’t understand it “or he says to Woz,” Oh, but I thought all the time that they thought “.
Suddenly there comes a fairy with money and that is no luck at all and Steve says, “You see Woz, we owe it to my annoying attitude”.And then they are going to make something that nobody knows that everyone is waiting for. And then… On a Saturday afternoon everyone finds Hunnie suddenly fun and they deserve a lot of money. And then they make a quarrel about the money. But then it comes back well anyway. And Steve writes a book with herself on the cover with a very thick finger. And the blurb says how wonderful he was: “All my critics of the time are now eating their hats” because the keys to his logical success are: “My perseverance, my golden idea, my fat ego and a little Woz.”

Step 2 Snap Distortions
In Real fact, this fairytale is not a “success story”: That image of the romantic entrepreneur with his/her perseverance.It is a list of errors that come from a distorted or biased image of reality (biases).

  1. The blind spot bias makes you think that others have a distorted image and you do not.

All you read below you can invent 10 examples for others and none for yourself. Because even if you are sure you have a distorted image you can not compensate for it.

  • The confirmation bias makes sure that you only seek confirmation for the ideas you already have.
  • Many startups are looking for compliments. “I’ve already had a lot of positive comments on my idea!” “They went to buy my product on a certain amount when it’s finished”

  • The self-confirmation distortion (self serving bias) ensures that 90% of motorists think they are driving safer than the average (which can only be 50%).
  • Your contribution to calamities make you small, your contribution to success great. Customers think they can very well predict what they are going to buy later.

  • The zeiiktochaldistortion (hindsight bias) “that I thought all the time already!” feeling when you’re watching a movie?
  • If you had to write your predictions in advance… Should have put a bet on… Turns out that our brains are very well able to lie.

  • The Overdelivery distortion (survivorship bias) “yes… But Apple also never asked their customers what they wanted! ” For every Steve Jobs, there have been thousands who might have done better but who eventually did not come out of luck.
  • “Uber also has a nice website.” and “Skype also has a round logo” nonsense.

  • And another hundred of these….
  • Distortions that were once useful on the steppes of Africa. For parents who were going to run excessively when there was rustling in the bushes that survived, even if it was often the wind. Evolution has left many flaws in our brains. In yours, but also in those of customers.

    Step 3 betting ensure learning by doing
    The small Success opportunity (5%) You can enlarge your first startup (up to 15%) By ensuring that the reality of the market comes in as hard, fast and loud as possible.And if you do have success, it will not be your great bet afterwards. You have to snap when you have to stop and when to proceed.

    So if you have decided not to believe in Sinterklaas anymore and in your own heroic image, the real work begins: betting with yourself.

    Betting with yourself will take care of learning by doing.

    It makes sure that reality wins your dreams. The evidence for (or your assumptions about reality knocking) bets get you out of series of experiments in descending degree of fnuiality of being uneven.This means that every next bet in the series must prove your most risky assumption to others. And that looks something like this…

    Read more about betting stories.

    The Real Startup Book (Disclaimer: I also work with you)

    Step 4 Learn to do more quickly and better bets

    If you know these first steps you can better search for how to do it.From here the Internet is your friend. Get started here….

    The Mom-Test

    The Dip

    Your MVP sucks

    Steve Blank


    Start by using 10 potential customers or interviewing users about the problem you’re solving for them.

    In the end, tell something about your solution and preferably not talk to people you already know.

    Think about how you can test your improved idea as quickly as possible (try selling it in a way that suits your idea).

    If you understand your user and you can sell it a few times you have something.

    All the other (plans, Excel sheets, search partners) is now a waste of time.

    That lesson I hope to have learned myself now:)

    Business plan and then search for investors, for example through crowdfunding.

    A good way to find out what it takes to turn the fantastic idea into something concrete is to write a business plan.

    In any case, start thinking from a consumer need.

    What makes your product or service distinctive and worthwhile to take off?

    If you want to tackle it correctly, you will describe your goals.A nice methodology for this is OGSM. This allows you to formulate action plans from concrete targets and you have something tangible in your hands.

    Look for a clear roadmap: Write your own business plan

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