How much does it cost to organise a festival such as Rock am Ring or Wacken?

I have to mix here with different information, because no festival provides detailed figures.

Glastonbury, the UK’s biggest festival, is still the most likely to deliver rough metrics among European festivals.In 2015, sales of GBP 40 million, 1.4 million pre-tax profits remained. In previous years, however, profits had already slumped to around 86,000, with sales of 37 million. The number of visitors has been stable for a good 10 years at around 135,000.

The performances of the respective artists range from a few thousand to 10-20 thousand, for lesser known bands.About 120,000 for well-known bands, while headliners like Metallica, Bruce Springsteen, Justin Bieber (author hanged up after writing the answer) usually demand just over a million. Prices in USD. The Green Hell Festival of 2015, then renamed Rock in the Precinct in 2016 and discontinued thereafter, had a fee of €8.125 million, originally with a budget of only 4.5 million.

In the case of electricity costs, research has shown, a small festival (in the UK) with 10,000 visitors is estimated to be worth as much as GBP 100,000.

One has to realize with the enormous additional costs that large festivals are a small to medium-sized city, which are created for a weekend on a green meadow.The logistics are enormous. The entire festival industry in the UK is responsible for around 39,000 full-time jobs.

From the figures of Download Festival:

The five stages on which all the bands play at Download weigh a total of 278 tons and it takes 57 semi-trailers to transport them.

Around 5,500 working hours are taken to build 8 KM of scaffolding and 2.4 KM of structure in order to create a total of around 2800 m2 of stage floor.

The stage is equipped with 160 tons of light, sound and video technology.

Work is carried out for the construction 10 days around the clock (24h), the dismantling takes place within 4 days.

Even for the floors of the parking lots and (temporary) streets, 6-digit amounts are often charged again. In general, a great deal of money is put into soil preparation, as well as drainage systems.In the wet summer of 2012 in the UK, some festivals have gone bust. The capital ceiling is already thin and the increased costs for drainage have broken their necks. One of the employees of the Download Festival told me at the time that the prices for hay bales, which are then needed for the soil in large quantities, multiply quickly, also heavy rain before especially harms the smaller festivals, which do not take months in advance sold out, in ticket sales.

The beer pipeline, for which Wacken is so famous, also has its purpose in the conservation of the soil.All that avoids frequent trucks is well-invested money, because bad ways sometimes make it difficult for artists to get to the stage. I remember that the band Europe had failed at Download 2012. After a delayed departure in Sweden, traffic jams between London Heathrow and the Midlands, the band was finally stuck in the mud at the festival site. Festivals have to keep to their tight schedules and bands that cover their slots, for example, have been turned off on Wacken. On stage there is a timer so that the musicians are always informed.

What has risen sharply and sometimes sharply, especially in recent years, is the cost of security requirements.Festivals are generally considered to be at risk of terrorism. The security costs of the Isle of Wight Festival are already around GBP 1 million, with around 55 to 70 thousand visitors. In Australia, if I remember, a festival was cancelled last year because the security requirements became too expensive.

By the way, festivals are financed not only by ticket prices, but also by sponsorship and (partly outsourced) catering.The sponsorship runs from stage names (Red Bull or Jägermeister Stage), to exclusive beer brands (Becks, for example, is often exclusively represented) or, for some time, supermarkets. Especially the two brands of the Schwarz Group Lidl and Kaufland are increasingly strongly represented, the latter this year also on Wacken with a 1300 m2 shop and even on the stage technology the logo was found. Lidl has been represented at Greenfield in Switzerland for some time. The outsourcing of catering to subcontractors also explains the cashless centralized payment systems that many festivals have rapidly introduced in recent years. The stand rent or also revenue participations are an important pillar of the financing (become) and the exact information, who, when, where, how much for what is worth gold at the highest possible price of these stand areas.

Leave a Reply