How much does an ad on Facebook cost?

There is absolutely nothing to say about that.The cost is determined by the audience you want to reach, the number of impressions, and the number of clicks on that ad.

The more specific you know your target audience forms, the less you basically set for the ads.Plus, because your target audience is clearly named, your chance of conversion is higher.

Important is not, how much an advertisement costs, but what it yields you.

What I do therefore is always start with an advertisement for 2 days, 5 euros per day.I see how many people see the ad, how many click through and how much there might be converting.

That conversion I put off against the margin on the product to come.When I have 2 euros for a sale, where I have 1.80 margin on, then I would be crazy, if I would advertise. If I pay 2 euros for a product that I have 180 euro margin on, I would certainly do it.

Online advertising is not a matter of â € ̃what costs it â €™, but â € ̃what it is you waardâ €™.And to get that â € ̃what it is you waardâ €™ well clear, is a 5 euro â € ̃pilot AD â €™ the best method.

You can not say that directly, it depends on a number of variables.

Before each placement of an advertisement on Facebook, a virtual “auction” takes place.Indeed, there are a lot of advertisers who want to show their ad to a Facebook user at the same time. Facebook determines which advertisement is shown on the basis of 3 variables:

Bid: How much you want to pay for the placement of your ad;

Estimated Action: Expects Facebook to take the desired action;

Relevance: How relevant is your ad for this user.

The most important thing for Facebook is the user experience.So, if you’re really good at targeting, you’ll get cheaper because Facebook rewards you for the good user experience that your Facebook users give.

If you look at Instagram, you can advertise fairly cheaply if you choose stories placement.This is because most of the time users are active is spent on the stories. As a result, Instagram has a large “stock” of Instagram story placements, and it turns out to be that relatively little is advertised here. Less competition means lower costs here.

Hopefully this answer will help you a little further!

If you like to talk about it, learn more or discuss other aspects of Facebook ads, you can join my Facebook group on social media marketing!In any case, I would like to talk about it further.

Great luck with it!

That’s actually a wrong question!If you place an advertisement and that will cost you â ‘ ¬ 1, but who delivers you â ‘ ¬ 3, â ‘ ¬ 5 or â ‘ ¬ 10 on, what did that ad cost you?

Please note!The real ROI or ROAS of a campaign (not AD) is only 100% clear after 2â € “3 months because not everyone who clicks on your ad also buys directly from you.

With good targeting, the right ad copy and the appropriate image/Picture you get a range of 10,000 people with â ‘ ¬ 10.

Forget “Boosten” of posts, that’s pocket money for Mark.Just forget to send people to your website, that will cost your hands full of money for little or no ROI.

In principle, you need only 3 things for a good campaign:

  1. An irresistible offer
  2. A landing page where you ask your prospects ‘ data
  3. A follow-up via email and/or messenger

If you want to know how to implement this best, here is a free report that explains the steps exactly:…

At Google you pay per click, at Facebook per impression/view.This is expressed in cost per thousand view. Known as CPM (Cost Per Million). Depending on your settings, this is often in the Netherlands between the â ‘ ¬ 5 and â ‘ ¬ 15 (per thousand display). The variation in this is determined by how many other advertisers advertise on the same target group and participate in the “Automated auction”.

More adverteerdes for the same target group = higher CPM

However, Adverteerdes are looking for powerful and connecting audiences for their campaigns.Because of this, a high CPM is not always bad. It may also mean that this target group buys more. E.g. targeting “concerned buyers/engaged shoppers” is a target group that at that time likes to buy things online. This will be more approached by advertisers, but they also buy more. So per View more is bought = cheaper sales from your campaigns.

In addition, your goal is not as cheap as possible to achieve CPM.You want to purchase as cheaply as possible on your website, in your store or lead. This is the combination of a [CPM/high conversion rate. Where conversion rate consists of (% that clicks on your ad *% that your website does what you want, purchase or leave information).

The combination of your CPM and conversion ratio thus ultimately determines what it “costs”.

How to get your CPM down again and your high conversion rate up again depends on a combination of other factors.

If you want to know more about advertising on Facebook, you can watch this video.Here I explain briefly how this should be and what you should look for

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