How does Google make money?


While Google doesn’t ask you for money for the services and search results offered, you and all other consumers are Google’s secret to success.

  • Google’s main source of revenue is advertising, which often targets you.

In Google Search, for example, you can see them in a separate column on the right and often also via the first search results.

  • Other Google services that may do not require or have little advertising are designed to bind you to the Google brand, making ads even more valuable on Google.
  • Ads can be displayed by anyone and anyone interested.
  • For this purpose, you offer certain search terms, which become correspondingly expensive depending on the crowd. If you win the contract, your ad will be displayed with appropriate searches.

  • If, for example, you want to sell cars, the search term “car”, which is guaranteed to be used frequently, is of course worthwhile.
  • However, this will also be fiercely contested by various large car companies and will be correspondingly expensive.

  • Billing methods may differ.
  • For example, you would pay Google the amount offered per click on your ad. With popular searches, every click is expensive and these are also numerous – that flushes a lot of money into Google’s cash registers.

  • In the meantime, however, Google is active in many areas of daily life, developing its own operating systems, new services and producing technical products.

    Beyond the simple AdWords ads in searches, ads are popular with Google services because the company knows a lot about its users.

  • Google learns a lot about user behavior through its extensive range of services such as Gmail, Google Drive and, of course, Google Search itself, and can thus run targeted ads.
  • This is even easier if people use a Google account and thus collect all the data virtually voluntarily.
  • One advantage of this, however, is that you can see in your Google Account what kind of ad profile exists about it.
  • You can even correct this and remove false assumptions so as not to be annoyed with football ads, for example, if you actually like basketball.

  • In the case of targeted queries, a single search query from you can sometimes track you for months.
  • So it can happen that you only look for a baby gift once for friendly young parents and then see forever advertisements for just such gifts – even though you have long since found one and you no longer need one.

  • Advertising from more complex data analysis is more subtle.
  • Based on the search for the gift, you may be recommended from now on – especially if you are looking for such a more often – not only baby gifts, but also diapers and strollers.

  • Search queries have a noticeable influence on this profile, but automated text analysis from, for example, your e-mails can also contribute to this.
  • For all the convenience that Google products offer, you should never forget privacy.
  • In the video below, we’ll show you what Google knows about you.

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