While Google doesn’t ask you for money for the services and search results offered, you and all other consumers are Google’s secret to success.
- Google’s main source of revenue is advertising, which often targets you.
In Google Search, for example, you can see them in a separate column on the right and often also via the first search results.
For this purpose, you offer certain search terms, which become correspondingly expensive depending on the crowd. If you win the contract, your ad will be displayed with appropriate searches.
However, this will also be fiercely contested by various large car companies and will be correspondingly expensive.
For example, you would pay Google the amount offered per click on your ad. With popular searches, every click is expensive and these are also numerous – that flushes a lot of money into Google’s cash registers.
Beyond the simple AdWords ads in searches, ads are popular with Google services because the company knows a lot about its users.
You can even correct this and remove false assumptions so as not to be annoyed with football ads, for example, if you actually like basketball.
So it can happen that you only look for a baby gift once for friendly young parents and then see forever advertisements for just such gifts – even though you have long since found one and you no longer need one.
Based on the search for the gift, you may be recommended from now on – especially if you are looking for such a more often – not only baby gifts, but also diapers and strollers.
In the video below, we’ll show you what Google knows about you.