If you want to bring more visitors to your website, you need to follow some rules and work out the most appropriate methods.
There are many ways you can increase traffic on your website.
I’ll try to briefly introduce some best practices here that can help you increase traffic on your website.
UX is optimized to make sure your website is responsive.
The most important thing in advance: Everything starts with a good research and target group analysis.
This one is so obvious, but still so general, which is why it should be explained in more detail below.
Paid Search (Adwords), social media advertising or display advertising are all excellent ways to attract visitors, build a brand and introduce your website to the people.But you have to find out for yourself which way works especially for you.
Adapt your strategy to your goals and try to answer the following question beforehand: Do you just want more traffic, or do you want to increase the conversions?Every paid advertising channel has its pros and cons, so think carefully about your goals before you reach for your credit card.
If you’re hoping that more traffic on your site will also lead to more revenue, you’re wrong.Therefore, you should use keywords with high commercial objectives as part of your Paid Search strategy. Yes, the competition for these search terms can be fierce (and expensive), but the winnings can be worth it.
It’s not enough to produce great content and hope that people will find it – you have to be proactive.One of the best ways to increase traffic on your website is to use social media channels to market your content. Twitter is ideal for short, crisp (and enticing) links, while Facebook and Google+ can help promote your site to appear in personalized search results, which can be effective especially in B2B niches. If you’re a B2C product company, you might want a great traction with image-heavy social sites, you’re better off at Pinterest and Instagram.
3.The mix does it!
There is no magic formula for the success of content marketing, which may make some people believe the opposite.Change the length and format of your content to make it as attractive as possible to different types of readers. Publish shorter, news-based blog posts with long-form content as well as videos, infographics data-driven posts for maximum impact.
4.Create ‘irresistible’ headlines
Headings are one of the most important components of the content.Without a convincing headline, even the most comprehensive article/blog post will remain unread. Master the art of writing a headline. For example, the authors of BuzzFeed or Upworthy often write more than twenty different headings before eventually focusing on the ones that can generate the most traffic. So think about your heading carefully before clicking “Publish”.
5.Pay attention to OnPage SEO optimization
Maybe one or the other thinks: SEO is dead?My recommendation: Think again. Optimizing your content for search engines is still one of the most important and meaningful practices.
Do you use image-old texts?What about keyword density? Do you create internal links to new content? What about the meta title or Meta-Description?
Optimization for OnPage SEO doesn’t have to take long, and it could help increase your traffic.
6.Target for long-tail keywords
Do you have your High-Intent keywords orYour desired search terms well thought out? Then it’s time to target longtail keywords as well. Long-tail keywords make up the majority of web searches, which means that if you don’t target them as part of your Paid Search or SEO measures, you’ll miss a lot.
7.Invite others to participate for guest contributions on your website
“Guest blogging” is a two-pronged affair.In addition to posting content to other sites, you can invite experts from your niche to write on your own website. You’ll probably share your guest article and link what new readers could bring to your site. Make sure you only publish high-quality, original content without spam links, because Google fights badly written articles.
8.After referral traffic go
Instead of trying to convince other websites to link to you (a tedious and time-consuming process), create content that makes sure others voluntarily put a link to your site.
9.Post on LinkedIn and Xing
LinkedIn and Xing are much more than just an instrument to find a new job.These world’s two largest professional social networks have become a valuable publishing platform, so you can regularly share content on LinkedIn and LinkedIn respectively. Xing should publish. This can increase your website’s visitor numbers and boost your profile in your industry – especially if you have a moderate to large follower.
10.Structured data gives you more attention in the SERPs
With the right implementation, you can expand the search results to your website with so-called “Rich Results”, also known as “Rich Snippets”, and the “Knowledge Graph”.Implementing a schema (or other microdata format) doesn’t necessarily increase traffic on your site alone, but it does make it easier for search engine bots to find and index your pages. Another advantage of using structured data for SEO is that it can lead to better rich site snippets, which in turn can improve click-through rates.
The strength of your link profile is not only determined by how many websites refer to you – it can also be influenced by your internal link structure.When creating and publishing content, make sure that you link it carefully and relevantly to topics. This not only helps with SEO, but also leads to a better, more useful user experience – the foundation for increasing traffic on your website.
12.Interviews with leading minds in your industry
Do you think interviews are just for the “big players”?You will be amazed how many people will be willing to talk to you if you ask them politely. Simply send emails asking for an interview with opinion leaders in your industry and post the interviews on your blog. The reputation will not only increase your credibility and increase traffic on your website, but the respondent will probably also share the content and thus further expand the reach.
13.Don’t neglect email marketing
So many companies focus on attracting new customers through content marketing, so they lose sight of traditional methods.Email marketing can be a powerful tool, and even a moderately successful email deployment can lead to a significant increase in traffic. Just make sure you don’t bombard people with relentless emails about every single update in your company. Also, you shouldn’t overlook the power of word-of-mouth propaganda marketing, especially from people who have already enjoyed your products or services. A friendly email reminder about a new service or product can help you increase your traffic as well.
14.Make sure that your website UI or UX is optimized
The days when surfing the Internet took place exclusively on desktop PCs are long gone.Today, more people than ever use mobile devices to access the Internet, and when you force your visitors to pinch to find their way on your website, you basically tell them to go somewhere else. So make sure your website is accessible and comfortable through a range of devices, including smaller smartphones.
15.Make sure your website is responsive
Have you ever waited a minute for a website to load?Me neither. If your website needs to load forever, your bounce rate will be sky-high. Make sure your pages are as technically optimal as possible, including the size of the image files, the page structure and the functionality of third-party plugins. The faster your website loads, the better it is.
16.Analyze the statistics
Google Analytics is a powerful tool to analyze data sources for almost every aspect of your website.From your most popular sites to visitors’ demographics, it offers almost all the functionalities for a professional analysis of visitor statistics. So keep an eye on your statistics and use that information to improve your advertising and content strategies. Pay attention to which posts and pages turn out to be the most popular. Check the visitor data to determine how, where and when your visitor volume is generated on the website.
Secret Tip Quora: This is one of the methods that may not be so well known, but believe me, your traffic will increase with Quora!
On Quora, you can answer questions about what to do with your business and link to your website.And if your response is chosen by the community as the best solution, people will surely click on this link.
Quora has a good ranking in Search Engine Results Page (SERP), but does not offer do-follow backlinks because Google does not allow this.No-follow means that when the search engine searches the page, it does not follow or evaluate this link. But do-follow also play an important role in natural link building. In addition, you are primarily concerned with traffic, what you can achieve with Quora.
Ps.Quora is strict with its rules! So if you are going to spam, your account can be suspended. 😉