A good question that I also asked myself in my early days in online marketing 2016.At that time I started writing a blog myself, assuming that the big blessing of money had to happen.
I also wrote an article about how to make money with a blog, even though I didn’t earn any myself 😉
You might have asked this question because you want to know how to make a lot of money with a self-written blog with little effort and little content.Maybe you’ve heard of someone doing this. Or did it ten or 20 years ago, when the Internet was still new territory. You think that’s how it still works today? I thought at first.
The blogs are currently sprouting out of the ground.With the increasing professionalism of the users of Web 2.0, the number of user-generated content increases. For a long time, not only companies with large budgets can afford websites with professional design. Even for small money, Jimdo, Wix, WordPress and Co offer the latest features and designs. But even small money wants to be refinanced.Perhaps even generate a return, because one’s own working time, which one has put into the page, should perhaps also be profitable financially.
Making money with your own blog 鈥?is it really that easy?
In the true sense of the word, a blog can in many cases be understood as a kind of advertising with added value.Much like a magazine distributed to its readers free of charge and funded by paid ads, the reach of blog articles can make more of a difference 鈥?and move money with it.
If you want to make money, you have to sell something.
Let’s start all over again.You may have heard of celebrity bloggers like Pat Flynn or Darren Rowse. They have both made it their business to build successful websites where they give other tips on how to build successful websites as well. Darren Rowse also has an online portal for comparison testing of high-priced electronic products. But they have one thing in common: they sell products.
How do I get a product?
The first step to being able to sell a product is that you have one at all.This is not difficult today. You don’t necessarily need your own product to sell something. I like to compare this to the opening of a shopping center. Nowadays, absolutely anyone without seed capital can open a virtual shopping center. He just has to do it on the Internet. Do you know how Amazon, among other things, generates large sales? Through mediation. Anyone can post their products on the website free of charge, uses the large network and has to pay percentage fees that are due when the product is sold. The product is ordered on one page, the shopping center, the order is forwarded to the actual seller, and shipped to the customer. So your way to the product: Either you have your own product that you produce yourself, or you can buy and ship yourself, or you simply advertise a product that someone else produces, or you can and shipped.
On his website http://www.selbstaendig-im-netz.de, the German blog author Peer Wandinger regularly examines the income of various German- and English-language blogs that disclose their earnings.How do websites generate revenue for their operators? Here are 5 options that are suitable:
Affiliate programs (e.g. Amazon Partnernet)
Sale of photo rights
Peer Wandinger is by the way a really good point of contact for tips and tricks about making money on the Internet.Through his German-language platforms, he has been blogging about online independence, affiliate marketing and the topic of niche websites for 10 years (as of 2016).
How do I get to customers?
First of all, we need to achieve a certain range.In other words, you need a certain readership. You can think of a blog as a magazine of the 21st century. Advertisements in magazines have a long history. As early as the 17th century, there were advertisements aimed at generating sales in return for payment made to the advertising medium. The greater the reach, i.e. the readership and sphere of influence of the advertising medium, the more expensive the ad. The probability of someone responding to and shopping for an advertisement (conversion rate or english conversion rate), is traditionally between one and fivepercent.
Business customers vs. private customers
A customer is basically someone who buys something from you.However, you should primarily target private customers, i.e. consumers. Business customers, i.e. companies that have a product themselves and then hire it as paid advertising, are more interesting for advertising agencies and magazines, for large blogs, so-called influencers, partly also (Blogger Relations = BR, Link to derStandard.at – news in realtime), but rather irrelevant for blogs with a short reach.However, you can connect with influencers, which can give you a greater reach.
Your customer is someone who is looking for information about a particular product (at least subconsciously) and buys something on your recommendation.
Imagine a new store has opened in the city.You go by and then, look into the display, and maybe go in to talk to a salesman. If you are treated courteously and the decoration is appealing, you will consider coming back if you need something from the store’s range. This is where your content comes in. It is, so to speak, the decoration, the added value of why someone comes to you and not somewhere else. As the online magazine Entrepreneur – Start, run and grow your business. once again has done great research: Without really good content, it doesn’t work.If you want to be successful in this day and age and stand out among all the would-be blogs, you need content that is really helpful and that conveys emotions. In principle, every entrepreneur is a problem solver. The bigger the problem you solve, the bigger your income. The more people you help find what they’re looking for, the more influence you’ll gain, the more revenue you can generate in a row. What is essential: Think early about monetizing your blog. If you can’t make the readers (in some way) paying customers (from anyone), you’ll have a nice hobby, but your website tends to reduce the amount in your account.
Note: Note that blogging was originally an art form, a free expression of the author’s thoughts, and only later the monetary aspect was added.The comparison with the decoration of a business may now seem strange to some readers of this article 鈥?because the task of a blog should be primarily the information of the readership and only secondary the refinancing of investments and working time. But this article is about how you earn money 鈥?hence the comparison.
Which topic is best?
In principle, it’s only worth writing about a topic that really interests you.While there are approaches to target the audience first, and then set up an info page on this topic, you’ll need guest authors or paid experts over time. The reason? If you don’t love what you do, you’ll always deliver second-class work at most. That, moreover, is precisely the point I made in the last paragraph. Blogging as an art form is much more fun and more rewarding than just systematically looking for statistics to find a source of income. The key to both financial and ideological value is the nicheside.
So look for a niche that interests you.If that means you want to do tutorials to show someone how to learn to knit their mother’s mother’s socks for Mother’s Day within a week, then that’s definitely an issue few vendors will argue about. To quote Arnold Schwarzenegger: “Dont go where it’s crowded”. It’s best to pick an area where the competition isn’t too big. However, if the case should happen and your really great passion has something to do with fashion, make-up, or fast cars, just try it anyway. The market is competitive, there are already many good suppliers on these issues, but there are at least as many customers.
THE ALL IMPORTANT: Don’t just write a blog to make money from it.In my opinion, this is the most damaging attitude if you want to build up reach – which can actually be said in euros.
The really best way I’ve come to know so far is to deliver as much added value as possible.
Then you can either release your own product (now in almost every area, if it’s an info product) OR search for suitable products in affiliate portals that solve a specific problem for your target group.
By the way: If you want to know how you can become financially free within a year by blogging in combination with affiliate marketing, have a look at my interview (also from 2016) with Laura Geisb眉sch. She is the daughter of the “affiliate king” Ralf Schmitz and has built up an enormous reach – and e-mail list – with expert interviews, and has only lived on it for years.