So how can snippets be optimized so that the user clicks on the search result and not randomly the next entry?
Our short article gathers some new insights that I hope you will soon be able to use to your advantage.If you focus on this, your CTR (“click-through rate”) will eventually improve and you can soon improve your Google ranking. …
- A Sistrix study shows that the first search page receives 99.1% of clicks.
Thus, it becomes clear what immense importance search positions represent in SEO.
1.Step: Improve the headline sustainably
- The headline should be catchy immediately.
Everyone needs to be able to understand immediately what you are offering and what it is all about. Practical instructions or recipes are very good: summarize as compactly as possible what the reader can expect from your contribution. The aim was to create the highest possible practical relevance. Simple introductions such as,
… Like you….
… How to reach
….. With these tips
can help the prospective buyer immediately jump on your advice.So you have to look closely at how you can give an incentive that is read immediately.
2.Step: Optimize Meta-Description
- The meta-description must not be too long and uninteresting either.
Instead, stand out from the competition with short lists. You can also use symbols such as hooks for animation. Anything that makes you stand out in any way is welcome. A long paragraph of text that awkwardly summarizes the contents is rather not useful.
This summary helps the seeker more.
3.Step: Use an apt text in the snippet
- Have you noticed it?
The meta description keyword is highlighted and printed in bold. Take advantage of this fact and write the keyword in the description.
So your search result will come to the fore even further when you use your keyword. This can definitely create an effect if you want to improve your CTR.
4.Create temporal urgency to improve your CTR
With words that address the urgency of the time, you can get a click sooner.
The prospect will finally decide immediately whether to click on your search result or a neighboring one. So the trick is also to create a certain pressure with urgency. This form can also significantly improve your results. Examples such as,
… still today
… only a short time left
make it clear immediately that the opportunity should indeed be seized immediately.No unnecessary time should be wasted. Finally, you want to make it clear that your information is relevant to the customer.