However, medium-sized B2C companies in particular cannot do without the need to acquire new customers and gain customers and should pay attention to classic acquisition errors.Building a loyal customer base can be rocky and often business only comes into play with the experience of external expertise. So how do you get new customers if you don’t want to spend your entire budget on advertising? We will show you 5 ways to make you more successful in
acquisition of new customers and avoid simple acquisition errors.
- Present a clear message with the best product benefits
Today, markets are flooded with new products.Equally large is the flood of advertising messages that reach the consumer. So when you describe or promote your product, you should limit yourself to a clear message and communicate it clearly to the customer.If you don’t get to the point you’ll have a hard time acquiring customers with pinpoint accuracy.
- Try to be popular with the customer acquisition
Emotions play an enormous role in today’s competition if you want to quickly and directly acquire customers. Nuances can play a role between choosing or against your product.If you make a good impression, your customer will remember you. If you even have fun together, exchange interesting news, etc. then your probability of purchase should increase significantly. So make sure that every time you shop, make sure you’re popular with the customer and that you’re always diplomatic in case of problems.Nothing is more important in customer acquisition and customer acquisition than the maxim with which you successfully acquire customers: the customer isking.
- The Elevator Pitch as a welcome formula
Especially in telephone acquisition, it plays a big role how you get in touch with your customer.
The Elevator Pitchhelps you with this.If you manage to present your idea of your product within 60 seconds and make you want to do more without monologue,you have taken a significant step to reinforce an existing interest and successfully acquire it.
- KISS formula and your importance in acquisition
Another sales formula is shortened KISS.“Keep it short and simple”.This maxim again points out that content is short and simple on the other. Too long speeches can create a classic acquisition error.The customer should be provided with clearly understandable information. An overly difficult approach with too much information may give the interested party reason for deeper reflections, which only weaken into an emotional impulse to buy. Acquire with brevity and conciseness.This should help your customer find the best way to finish. Simplicity is a key that plays a major role in acquiring new customers. Simplicity is of great importance in the acquisition.
- Complete your conversation or customer promotion with a prompt
At the end of the conversation, it is mandatory to make a purchase claim orrecommendation for action.Ask the customer to do something afterwards. Because if you can achieve an action, you have come one step closer to gaining customers.Whether it’s an appointment, a purchase intention or a deal. With this invitation, you help the customer to be active and to choose your product with the appropriate determination. This is guaranteed to make the acquisition easier for you. This call is of great importance in the acquisition. Many potential customers otherwise tend to jump off completely. You can prevent this with a simple prompt. In the best case, you can still gain the contact details of the customer.
With these tips, your customer acquisition should have made a lot of progress.You are also interested in other sales topics, ways to acquire and customer profit?Then read more articles on marketing.
- Acquisition of new customers Online: Successfully generate leads with giveaways
If you want to successfully win leads online, i.e. customer contacts, you have to be able to do it in the long term.Only if you can give your customers an advance of your services and give an impression of your offer, you can also get contact details. Due to the oversupply of mails, you already need good arguments today. Our article also provides a further insight into the generation of leads: