Have answered this elsewhere, but here is my list:
A YouTuber does indeed have a significant number of potential sources of income.This is also necessary – because as a YouTuber you are ultimately an artist. As with all representatives of this profession, income is fluctuating. There are good, bad and, of course, “middle” months.
Google adsense: YouTube is known to advertise to certain videos.As a YouTuber, you are involved in the revenue in this respect. Once a month there is a bank transfer. That income fluctuates – YouTube doesn’t have enough advertisers to advertise every video. In the run-up to Christmas, therefore, there is more money than in the summer hole. Due to the new YouTube policy, which excludes controversial videos from most advertisements, many YouTubers have suffered a huge slump with political, religious, satirical or other “limited” topics. On the other hand, “advertising-friendly” channels (cosmetics, recipes, etc.) are happy about additional revenues.
Sponsorship: Many advertisers prefer direct mail from the YouTuber himself.This can be a product test, but also an integration of the product into the action of the video. Sponsorship is absolutely legal and is expressly permitted by YouTube. However, such videos must be marked (sneak advertising is not OK). With sponsorship, a YouTuber can usually earn significantly more than with adsense revenues. But this is not popular with the fans (“Sellout”), who does too much sponsorship can grind their viewers.
Patreon: On this website, fans have the opportunity to donate a sum to their favorite YouTubers each month.Often these donations are associated with certain privileges. Donors (“patrons”) can watch certain videos exclusively or get earlier access to new clips. A well-maintained Patreon account can bring in significant sums. For many “extreme YouTubers” (weapon testers, etc.) whose videos can no longer be monetized, Patreon is the main source of income and vital.
Affiliate: Almost all online stores (amazon, Gearbest, etc.) have such programs.As a YouTuber you can register on these pages and have an “affiliate link” created for any product. If you then present a product, you can put this link in the text. Fans who order the product via this link support the YouTuber – without having to pay more. The store returns a few percent of the purchase price directly to the YouTuber, but the customer pays the same price as always.
Merchandise: Many YouTubers have their own “store” where you can buy T-shirts, caps or stickers.Such stores can be real companies and sell other goods that the YouTuber may have tested – but a purely virtual store (“spreadshirt”) is also possible and distributed.
Games: Since there are many small gaming companies that are always looking for new markets, many YouTubers now have their own games, mostly for mobile phones (Android, iOS).These games are about the things youTubers deal with. Because advertising is made to such games, a YouTuber can make money here. Of course, it is necessary to promote the game on YouTube.
Video production: Sometimes companies need films that are used purely internally, for example for training purposes.For employee motivation, it makes sense if these films, which often have very dry content, are also entertaining. Now, when a well-known YouTuber presents these films, that can make all the difference. For these productions you can demand quite decent sums – but of course the range is very limited. The fans usually never get to see these movies.
Live Streaming: Those who organise such “events” have additional sources of income.Through the “Super Chat” on YouTube, viewers can donate money directly – their questions are then prominently displayed in return and usually answered directly by the YouTuber. But also on other platforms (Twitch etc.) you can earn money with live streams.
Performances: YouTubers are of course also available for live events (concerts etc.) orinteresting for TV shows. This is where fees are paid. Their height is naturally very variable. A concert in front of a full hall means a lot of money, a performance at a regional station usually hardly covers the travel costs. Some YouTubers are so well known that they even play in movies and do TV commercials.
Licenses: YouTube movies are popular with the media.This can be an integration into a news broadcast, but documentation also uses such content. Some TV formats even specialize in showing certain YouTube clips (RudeTube, etc.). A YouTuber may charge royalties for such broadcasts. Mostly, however, the sums are rather small – because the YouTuber naturally gains in reach (awareness) and this is part of the payment.
There are probably more revenue opportunities – this list does not claim to be complete.